Travelling can be pretty therapeutical. That was the insight for this Lastminute.com social-led campaign. We transformed the brand into an alternative medicine brand. Why taking CBD to have a better night of sleep when you can take BCN? Or why taking vitamins to lift your mood when you can take a little JFK for the weekend? The short films and static assets were used in a smart retargeting strategy, aimed not only on people who showed interest in travelling, but also those who were looking up all the problems that can be magically solved by Holiopathy.Despite the truthful insight, it wasn’t a campaign that took itself seriously at all. That’s why we chose the tacky infomercial aesthetic and language, which also allowed us to make many different digital assets on a budget.