Yes, we did it too. A Covid-related idea. But hey, at least ours didn’t tick too many of pandemic buzzword bingo, like “challenging times”, “we’ll get through this”, “uncertain times”, “we’re all in this together”. Neither did we use a somber piano soundtrack.What we did was a fun tool for Bacardi to help people keep their social distance on the weekend when the pubs and bars were reopening in England.

In partnership with Snapchat and ARfected, we created a Snapchat lens that used AR to show you if you were keeping the 1m+ distance from your friends when you were out for drinks on that weekend. To promote it, we went for an influencer-led strategy, getting them to use the lens first with their friends and encourage their followers to do the same. And the results were quite impressive, with over 1.2mm impressions. The users of the lens spent over double the expected time playing and engaging with it. The lens also generated coverage across a range of consumer, trade and marketing publications.